Co-founder and CEO of Finial SEO. Responsible for the agency's strategic direction, methodology development, and quality control across all projects.
Expertise
📈 SEO Strategy
Developing comprehensive promotion strategies with predictable KPIs. Experience in e-commerce, SaaS, FinTech, EdTech niches.
🌍 International SEO
Promotion in EU and US markets. hreflang, multilingual content, adaptation to Western E-E-A-T standards.
📈 E-E-A-T Strategies
Building expert content complying with Google E-E-A-T standards. Author columns, research, case studies.
📊 Analytics & KPIs
Building analytics systems tied to business metrics. Live dashboards, forecasting, reporting.
About Maksim
Maksim Sokal is the CEO and co-founder of Finial SEO. His journey in SEO began over 19 years ago working on small regional projects, but within a couple of years he moved to the international stage, launching promotion strategies for major e-commerce platforms and SaaS products across European and US markets.
Maksim's philosophy is built on three principles: strategy over tactics, data over guesswork, and constant adaptation to algorithm changes. He believes SEO is not a set of technical tricks but a full-fledged marketing discipline that must be integrated into the company's overall business strategy.
He places special emphasis on the E-E-A-T methodology (Experience, Expertise, Authoritativeness, Trustworthiness). Maksim developed his own content audit system that assesses a site's expert potential and builds a strategy to enhance it. This approach has become the foundation for many of the agency's successful cases.
In his free time, Maksim studies behavioral economics and game theory, which helps him better understand user scenarios and predict trends in search behavior. He regularly speaks at industry conferences and shares his experience in an author column on VC.ru.
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