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Expert Blog by Finial SEO

Articles, research and case studies on SEO promotion. Stay tuned — we regularly publish useful materials.

GEO and AEO — What They Are and How to Prepare Content for Generative Search

A complete guide to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO): research, methodology, and practical recommendations from the CTO of Finial SEO.

Elya Sokol•2026-07-15•~15 min

Guide

Deconstructing E-E-A-T: An Engineering-Practical Guide to Google's Trust Algorithms

Google patents, the Knowledge Graph, NLP entities, a 4-level evidence stack, an audit checklist, and a real YMYL project recovery case study.

Elya Sokol•2026-07-28•~20 min